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Debt Advisory Line at the forefront of compliance

Debt Advisory Line, one of the UK’s leading providers of consumer debt advice, is maintaining its position at the very forefront of the debt management sector.  An active member of DEMSA, the Debt Managers’ Standards Association, the company encourages the highest standards within the debt management industry and promotes good practice throughout the sector; ensuring customers are dealt with in a responsible, compassionate and transparent manner.

Key, high calibre appointments serve to reinforce these claims with Grahame McGifford being dedicated to compliance in the role of Group Compliance Director and former Skipton chief, John Goodfellow as new Chairman, both in 2009.

Following the recent OFT report criticizing some debt management firms for misleading advertising and giving poor advice, Grahame McGifford stresses the importance of selecting a reputable company, he explains: “It is crucial for influential businesses like ours to highlight the absolute need to adhere to the highest standards.  As well as investing in first-class employee training, our organisation boasts a robust compliance and dedicated marketing departments and demonstrates to our customers that we are committed to comply with the standards set out in the OFT debt management guidance and DEMSA’s rigorous Code of Conduct.  Our membership of DEMSA demonstrates our unrelenting commitment to our continued growth and development including our marketing materials and website development.

Debt Advisory Line are fiercely proud holders of the title of ‘Debt Management Provider of the Year Award’.  The company has been awarded this for the last two years and has currently been shortlisted for the 2010 award taking place in the near future.  Hopefully this hat trick of awards will demonstrate our commitment to this field.

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For further information please contact Sue Flynn or Sophie Hayes at The Whole Caboodle on 01423 523000 or email

Note to editors:

DEMSA is a self regulatory body whose aim is to encourage the highest standards within the Debt Management Industry.

Estimates suggest there are 300-400 debt management companies in the UK. Only 10 of these are members of DEMSA and adhere to their Code of Conduct.